According to a survey conducted in November 2021 in India, 68 percent of consumers use omnichannel for the purchase of groceries. In contrast, 19 percent of respondents purchase groceries online and around 13 percent of consumers buy groceries in-store.
Preferred purchase channels for shopping in India as of November 2021, by category
Characteristic
In store
Omnichannel
Online
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McKinsey & Company. (January 20, 2022). Preferred purchase channels for shopping in India as of November 2021, by category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/
McKinsey & Company. "Preferred purchase channels for shopping in India as of November 2021, by category ." Chart. January 20, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/
McKinsey & Company. (2022). Preferred purchase channels for shopping in India as of November 2021, by category . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/
McKinsey & Company. "Preferred Purchase Channels for Shopping in India as of November 2021, by Category ." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/
McKinsey & Company, Preferred purchase channels for shopping in India as of November 2021, by category Statista, https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/ (last visited September 01, 2024)
Preferred purchase channels for shopping in India as of November 2021, by category [Graph], McKinsey & Company, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1292684/india-preferred-purchase-channels-for-shopping-by-category/