According to a study of iOS users in the United States, the majority of Roblox app users that made in-app purchases on the gaming platform in the first three quarters of 2021 were women. By comparison, male users accounted for less than 40 percent of all the iOS users in the United States who made in-app purchases on the Roblox gaming app. Other identities and non-binary users accounted for four percent of the total in-app purchasers during the examined quarters.
Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender
Characteristic
Share of Roblox users who made IAP on the platform
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Measure Protocol. (February 18, 2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. "Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender." Chart. February 18, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. (2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. "Distribution of Roblox Ios Mobile Users Who Made In-app Purchases on The Platform in The United States between 1st Quarter 2021 and 3rd Quarter 2021, by Gender." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol, Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender Statista, https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/ (last visited January 10, 2025)
Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
