A survey conducted in Japan during fiscal year 2023 showed that almost 60 percent of the respondents used on-demand video streaming services. The share increased strongly in fiscal year 2020 and then continued to increase on an elevated level.
Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023
*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ministry of Internal Affairs and Communications (Japan). (June 21, 2024). Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023." Chart. June 21, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2024). Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use On-demand Video Streaming Services in Japan from Fiscal Year 2014 to 2023." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023 Statista, https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/ (last visited December 23, 2024)
Share of people who use on-demand video streaming services in Japan from fiscal year 2014 to 2023 [Graph], Ministry of Internal Affairs and Communications (Japan), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1292649/japan-on-demand-video-streaming-services-penetration-rate/