Quick service restaurants are able to maintain customer loyalty for a number of reasons including pre-established drive-thrus, menu innovations, curbside pickup, and delivery services. In the first quarter of 2022, McDonald's held the highest customer loyalty score of any QSR (see supplementary notes for more information on how this score was calculated). Meanwhile, Sonic and Baja Fresh ranked second and third respectively.
Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score
The source used first-party, permission-based SDK location data to analyze the foot traffic patterns and visitation history of QSR consumers in the U.S. by quarter in 2022. They examined micro visits to each QSR, defined as an in-person visit of less than 10 minutes. Retailers are ranked based on their assigned loyalty score, which was determined by the number of visits observed and normalized for month-over-month comparability.
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inMarket. (June 29, 2022). Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/
inMarket. "Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score." Chart. June 29, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/
inMarket. (2022). Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/
inMarket. "Leading Quick Service Restaurant Chains in The United States during The 1st Quarter of 2022, by Consumer Loyalty Score." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/
inMarket, Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score Statista, https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/ (last visited November 18, 2024)
Leading quick service restaurant chains in the United States during the 1st quarter of 2022, by consumer loyalty score [Graph], inMarket, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1292547/top-qsr-chains-by-consumer-loyalty-us/
