Reasons to wait a month before visiting reopened theaters in India 2020

Published by
Tanushree Basuroy,
Mar 7, 2022
After the easing of the COVID-19 related lockdown and restrictions in India in 2020, a significant share of movie audiences intended to wait for at least a month before revisiting the theaters. 70 percent of the respondents stated safety concerns due to coronavirus as their barrier to revisit the theaters. while 12 percent stated they did not want to watch movies under the fear of being infected.

Audiences' reasons to wait for a month before visiting reopened theaters in India in 2020

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Release date

May 2020

Region

India

Survey time period

May 2020

Number of respondents

1000+

Age group

15+

Special properties

Regular theater goers

Method of interview

Online survey

Supplementary notes

Survey participants include Hindi, Tamil and, Telugu audience across 58 cities and towns.

Base: Audience who said they will wait for at least a month to revisit theaters which reopened after being closed due to lockdown.

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