According to a study of iOS users in the United States, the Apple Music app made up 37 percent of all subscriptions to Apple digital products sold in the Apple App Store during the first three quarters of 2021. iCloud services made up around 28 percent of all Apple subscription services bought by iOS users in the country via the Apple App Store, with subscriptions to the iCloud+ 200GB service making up a 13 percent share of the total.
Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021
Characteristic
Subscriber rate
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Measure Protocol. (February 18, 2022). Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/
Measure Protocol. "Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021." Chart. February 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/
Measure Protocol. (2022). Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/
Measure Protocol. "Share of Ios Users in The United States Buying An Apple Subscription Product in The Apple App Store from 1st Quarter 2021 to 3rd Quarter 2021." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/
Measure Protocol, Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021 Statista, https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/ (last visited July 22, 2024)
Share of iOS users in the United States buying an Apple subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021 [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292482/us-users-subscription-rates-apple-products/