According to a study of iOS users in the United States, apps published by Apple saw more than half of their users buying digital products on subscription services in the first three quarters of 2021. By comparison, Google apps saw a subscriber rate of approximately five percent among the surveyed U.S. users, while dating app Tinder saw approximately three in 10 users buying subscription products between the first and the third quarter of 2021.
Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher
Characteristic
Subscriber rate
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Measure Protocol. (February 18, 2022). Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. "Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher." Chart. February 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. (2022). Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. "Share of Ios Users in The United States Buying a Subscription Product in The Apple App Store from 1st Quarter 2021 to 3rd Quarter 2021, by App Publisher." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol, Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher Statista, https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/ (last visited August 24, 2024)
Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
