According to a study of iOS users in the United States, apps published by Apple saw more than half of their users buying digital products on subscription services in the first three quarters of 2021. By comparison, Google apps saw a subscriber rate of approximately five percent among the surveyed U.S. users, while dating app Tinder saw approximately three in 10 users buying subscription products between the first and the third quarter of 2021.
Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher
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Measure Protocol. (February 18, 2022). Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. "Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher." Chart. February 18, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. (2022). Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol. "Share of Ios Users in The United States Buying a Subscription Product in The Apple App Store from 1st Quarter 2021 to 3rd Quarter 2021, by App Publisher." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
Measure Protocol, Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher Statista, https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/ (last visited January 09, 2025)
Share of iOS users in the United States buying a subscription product in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by app publisher [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292478/us-ios-users-subscriber-rates-by-app-publisher/
