According to a study of iOS users in the United States, Apple apps saw an average consumer spending of 4.12 U.S. dollars in the first three quarters of 2021. By comparison, Google apps saw an average of 5.76 U.S. dollars in consumer spending during the same period. Dating apps Bumble and Tinder reported an average consumer spend of 5.82 U.S. dollars and 4.29 U.S. dollars per month. The Amazon mobile app suite saw iOS users spending approximately 3.39 U.S. dollars between subscription and in-app purchases, while digital unicorn Lightricks saw an average of 3.21 U.S. dollars in monthly U.S. consumer spending.
Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher
(in U.S. dollars)
Characteristic
Average monthly consumer spend
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Measure Protocol. (February 18, 2022). Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/
Measure Protocol. "Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars)." Chart. February 18, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/
Measure Protocol. (2022). Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/
Measure Protocol. "Average Monthly Consumer Spend in The Apple App Store for Users in The United States from 1st Quarter 2021 to 3rd Quarter 2021, by App Publisher (in U.S. Dollars)." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/
Measure Protocol, Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars) Statista, https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/ (last visited August 24, 2024)
Average monthly consumer spend in the Apple App Store for users in the United States from 1st quarter 2021 to 3rd quarter 2021, by app publisher (in U.S. dollars) [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292465/us-consumer-spend-apple-app-store-by-app-publisher/