According to a study of iOS users in the United States, 28 percent of users who made purchases in the Apple App Store between the first and the third quarter of 2021 spent more than 100 U.S. dollars. Around 26 percent of participants reported spending between 25 and 100 U.S. dollars either on in-app purchases or on subscription services during the examined period. By comparison, around two in 10 iOS users did not make any type of purchase on the Apple App Store.
Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent
(in U.S. dollars)
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Measure Protocol. (June 16, 2021). Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent (in U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/
Measure Protocol. "Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent (in U.S. dollars)." Chart. June 16, 2021. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/
Measure Protocol. (2021). Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent (in U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/
Measure Protocol. "Distribution of Ios Users in The United States Making Purchases in The Apple App Store from 1st Quarter 2021 to 3rd Quarter 2021, by Amount Spent (in U.S. Dollars)." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/
Measure Protocol, Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent (in U.S. dollars) Statista, https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/ (last visited January 06, 2025)
Distribution of iOS users in the United States making purchases in the Apple App Store from 1st quarter 2021 to 3rd quarter 2021, by amount spent (in U.S. dollars) [Graph], Measure Protocol, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1292456/us-users-distribution-spending-apple-app-store-by-amount/
