According to a study of iOS users in the United States, social video app TikTok saw an increase of approximately 13 percent in the size of its weekly active Gen Z audience between June and September 2021. Chat app Messenger saw a growth of seven percent among U.S. users aged between 18 and 25 in the examined period. By comparison, the Reddit app lost 13 percent of weekly active users among the 'zoomers' demographic in the U.S.
Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021
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Measure Protocol. (February 18, 2022). Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. "Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021." Chart. February 18, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. (2022). Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. "Growth of Active Gen Z Weekly Users for Leading Social Media Apps in The United States between June 2021 and September 2021." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol, Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 Statista, https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/ (last visited January 09, 2025)
Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
