Leading inbound travel markets in the UK 2025, by growth in travel demand on Google
As of January 2025, the United States was the leading inbound travel market for the United Kingdom based on the growth in travel demand on Google in the previous 30 and 90 days. According to the analysis, the Google search volume in the U.S. concerning flights and accommodation in the UK increased by 20 percent over the last month and by around 19.4 percent over the previous 90 days.