During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they monetized their content by selling ad spaces within the content; 14 percent of respondents said they had created content paywalls and/or subscription models to generate revenue from the content their organizations created.
Ways online content was used to drive revenues worldwide as of November 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Parse.ly. (February 15, 2023). Ways online content was used to drive revenues worldwide as of November 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
Parse.ly. "Ways online content was used to drive revenues worldwide as of November 2022." Chart. February 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
Parse.ly. (2023). Ways online content was used to drive revenues worldwide as of November 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
Parse.ly. "Ways Online Content Was Used to Drive Revenues Worldwide as of November 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
Parse.ly, Ways online content was used to drive revenues worldwide as of November 2022 Statista, https://www.statista.com/statistics/1292135/content-drive-revenue-usa/ (last visited July 22, 2024)
Ways online content was used to drive revenues worldwide as of November 2022 [Graph], Parse.ly, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1292135/content-drive-revenue-usa/