During a 2024 global survey among marketing and media leaders, approximately 59 percent included retaining and expanding existing customers among the most impactful content measures driving their organizations' revenues. Placing advertising ranked second, mentioned by 54 percent. According to the same study, social media and website engagement were the leading content marketing metrics tracked by organizations worldwide.
Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024
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WordPress VIP. (April 10, 2024). Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
WordPress VIP. "Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
WordPress VIP. (2024). Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
WordPress VIP. "Most Impactful Content Measures Driving Organizations' Revenues According to Marketing and Media Leaders Worldwide as of February 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
WordPress VIP, Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 Statista, https://www.statista.com/statistics/1292135/content-drive-revenue-usa/ (last visited December 21, 2024)
Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1292135/content-drive-revenue-usa/
