According to a study from 2023 on online radio consumption in Spain, the penetration rate of podcasts among internet users has increased over the years. While in 2018 only one percent of surveyed internet users listened to podcasts online, this has increased to a share of 5.2 in 2023. With the U.K. and the U.S. being the biggest podcast markets worldwide, there is still a lot of market potential in other European countries.
Online radio penetration rate among internet users in Spain from 2018 to 2023, by format
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AIMC (Spain). (January 29, 2024). Online radio penetration rate among internet users in Spain from 2018 to 2023, by format [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/
AIMC (Spain). "Online radio penetration rate among internet users in Spain from 2018 to 2023, by format ." Chart. January 29, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/
AIMC (Spain). (2024). Online radio penetration rate among internet users in Spain from 2018 to 2023, by format . Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/
AIMC (Spain). "Online Radio Penetration Rate among Internet Users in Spain from 2018 to 2023, by Format ." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/
AIMC (Spain), Online radio penetration rate among internet users in Spain from 2018 to 2023, by format Statista, https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/ (last visited December 24, 2024)
Online radio penetration rate among internet users in Spain from 2018 to 2023, by format [Graph], AIMC (Spain), January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1292132/audio-penetration-spain-internet-users/