During an early 2024 global survey among marketing and media leaders, around 53 percent reported monitoring social media engagement to track the performance of their content marketing efforts. The same share of respondents cited website engagement, while pageviews rounded up the top three, mentioned by 51 percent of the interviewees. According to the same study, around 45 percent of global marketers planned to raise their content budgets throughout 2024.
Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024
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WordPress VIP. (April 10, 2024). Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
WordPress VIP. "Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
WordPress VIP. (2024). Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
WordPress VIP. "Leading Content Metrics Tracked by Organizations According to Marketing and Media Leaders Worldwide as of February 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
WordPress VIP, Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024 Statista, https://www.statista.com/statistics/1292124/content-marketing-metrics-track/ (last visited December 21, 2024)
Leading content metrics tracked by organizations according to marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1292124/content-marketing-metrics-track/
