According to a 2021 study, about seven out of ten shoppers in Guatemala have sufficient expertise to navigate e-commerce independently. While a quarter of online shoppers in the Central American country reported having advanced skills in searching for product information before purchase, another 12 percent said they were beginners in this activity. Overall, less than 15 percent of Guatemalan online buyers stated to be experts in e-commerce usage.
Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity
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Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity
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iLifebelt (@iLifebelt). (January 31, 2022). Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). "Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity." Chart. January 31, 2022. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). (2022). Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). "Maturity Level of E-commerce Usage by Shoppers in Guatemala 2021, by Type of Activity." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt), Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity Statista, https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/ (last visited April 23, 2025)
Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity [Graph], iLifebelt (@iLifebelt), January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
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