According to a 2021 study, about seven out of ten shoppers in Guatemala have sufficient expertise to navigate e-commerce independently. While a quarter of online shoppers in the Central American country reported having advanced skills in searching for product information before purchase, another 12 percent said they were beginners in this activity. Overall, less than 15 percent of Guatemalan online buyers stated to be experts in e-commerce usage.
Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity
Characteristic
Beginner
In development
Proficient
Advanced
Expert
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iLifebelt (@iLifebelt). (January 31, 2022). Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). "Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity." Chart. January 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). (2022). Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt). "Maturity Level of E-commerce Usage by Shoppers in Guatemala 2021, by Type of Activity." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
iLifebelt (@iLifebelt), Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity Statista, https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/ (last visited July 22, 2024)
Maturity level of e-commerce usage by shoppers in Guatemala 2021, by type of activity [Graph], iLifebelt (@iLifebelt), January 31, 2022. [Online]. Available: https://www.statista.com/statistics/1292116/maturity-level-ecommerce-usage-guatemala-activity/
