Share of different formats in the digital advertising market in Poland 2023
In 2023, SEM advertising accounted for the highest share of Poland's online advertising market. At the same time, e-mail marketing constituted 1 percent of the market share.
Distribution of different formats in the digital advertising market in Poland in 2023
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E-mail and mobile advertising
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Social media advertising
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Video/display advertising and other formats
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Consumer behavior
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
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- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Polska. (May 9, 2024). Distribution of different formats in the digital advertising market in Poland in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of different formats in the digital advertising market in Poland in 2023." Chart. May 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. (2024). Distribution of different formats in the digital advertising market in Poland in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of Different Formats in The Digital Advertising Market in Poland in 2023." Statista, Statista Inc., 9 May 2024, https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska, Distribution of different formats in the digital advertising market in Poland in 2023 Statista, https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/ (last visited December 22, 2024)
Distribution of different formats in the digital advertising market in Poland in 2023 [Graph], IAB Polska, May 9, 2024. [Online]. Available: https://www.statista.com/statistics/1292087/poland-online-ad-market-share-by-format/