During a November 2021 survey carried out among professionals involved in business-to-business (B2B) content marketing, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents.
Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021
The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US." The source does not provide a separate number of respondents for business-to-business marketing.
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DIW. (February 17, 2022). Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/
DIW. "Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021." Chart. February 17, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/
DIW. (2022). Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/
DIW. "Leading Goals of Business-to-business (B2b) Content Marketing Worldwide as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/
DIW, Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021 Statista, https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/ (last visited November 23, 2024)
Leading goals of business-to-business (B2B) content marketing worldwide as of November 2021 [Graph], DIW, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1292049/goals-b2b-content-marketing/
