During an early 2024 global survey among marketing and media leaders, approximately 41 percent reported that their organizations raised their budget for content marketing during the 12 months preceding the data collection. Around 45 percent said they planned to increase investments in content during the 12 months following the survey. According to the same study, three out of 10 marketers included budget constraints among the biggest content-related challenges in 2024.
Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024
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Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024
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WordPress VIP. (April 10, 2024). Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results
WordPress VIP. "Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results
WordPress VIP. (2024). Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results
WordPress VIP. "Year-over-year (Yoy) Change in Budget for Content in The past and following 12 Months According to Marketing and Media Leaders Worldwide as of February 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results
WordPress VIP, Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024 Statista, https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results (last visited May 12, 2025)
Year-over-year (YoY) change in budget for content in the past and following 12 months according to marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1292027/content-marketing-budget-change/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Content%2520Marketing%2520Team%2520Dynamics%2520That%2520Deliver%2520Results
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