The majority of Japanese consumers planned to eat traditional New Year's food (o-sechi) as revealed in a survey conducted in October 2021. While more than 66 percent of respondents aged 60 years and older planned to eat traditional dishes at the beginning of the year, the share was lower among younger respondents.
O-sechi refers to a variety of assorted dishes eaten during the New Year's holiday. The dishes are arranged in stackable boxes, with each representing a special meaning like "health for the upcoming year", "joy", and "longevity".
Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age
Characteristic
I plan to eat it
I do not plan to eat it
I do not know
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Loyalty Marketing. (November 15, 2021). Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. "Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age." Chart. November 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. (2021). Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing. "Intention of Eating Traditional New Year's Food (O-sechi) in Japan as of October 2021, by Age." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
Loyalty Marketing, Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age Statista, https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/ (last visited August 24, 2024)
Intention of eating traditional New Year's food (o-sechi) in Japan as of October 2021, by age [Graph], Loyalty Marketing, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1292007/japan-intention-eat-traditional-new-year-food-by-age/
