Main drivers of beauty online shopping in Italy 2024

Published by Daniela Coppola, Dec 6, 2024

In 2023, the possibility to purchase at lower prices was the main reason Italian consumers bought beauty products online, as stated by 30.5 percent of survey participants. Special offers drove purchases of 26.5 percent of respondents.

Main reasons to shop for beauty products online in Italy in 2024

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Release date

2024

Region

Italy

Survey time period

February 13 to 20, 2024

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Beauty and personal care e-commerce in Italy "

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Topics

Beauty and personal care e-commerce in ItalyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in the Nordics
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