In 2021, the possibility to shop at any time was the main reason why Italian consumers bought beauty products online, as stated by 47 percent of survey participants. Product assortment was relevant regarding quantity (43 percent) and variety (39 percent) of products available.
Main reasons to shop for beauty products online in Italy in 2021
Characteristic
Share of respondents
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* 74 percent of respondents were female, and 26 percent were male.
Among those surveyed, 29 percent were 18 to 34 years old, 50 percent between 35 and 54 years old, and 21 percent 55 or older.
Of those surveyed, 26 percent were in northwest Italy, 19 percent in the northeast, 20 percent in the center, and 35 percent in the south and the islands.
60 percent of participants were employed, 40 percent were unemployed.
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Cosmetica Italia. (May 12, 2021). Main reasons to shop for beauty products online in Italy in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. "Main reasons to shop for beauty products online in Italy in 2021." Chart. May 12, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. (2021). Main reasons to shop for beauty products online in Italy in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia. "Main Reasons to Shop for Beauty Products Online in Italy in 2021." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/
Cosmetica Italia, Main reasons to shop for beauty products online in Italy in 2021 Statista, https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/ (last visited July 22, 2024)
Main reasons to shop for beauty products online in Italy in 2021 [Graph], Cosmetica Italia, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1291940/drivers-of-beauty-products-online-purchases/