In 2021, the main reason for Italian women to shop for beauty products in physical stores rather than online was the chance to test said products in person, as stated by 55 percent of respondents in a survey. Around 34 percent also expressed that they enjoyed walking around the store and discovering new products, while only about 12 percent shopped in physical stores because they did not trust online shopping.
Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021
Characteristic
Share of respondents
I want to test the products in person
55%
I can verifiy the product in stores
36%
Walking around the store and discovering new products
34%
I prefer to receive personalized advices
23%
I like receiving samples
22%
It is easier to find your way around and compare products and offers
15%
Shopping is also entertainment but not when online
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Cosmetica Italia, & Lattanzio KIBS. (May 13, 2021). Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, und Lattanzio KIBS. "Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021." Chart. May 13, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, Lattanzio KIBS. (2021). Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia, and Lattanzio KIBS. "Main Reasons for Women to Buy Beauty Products in Physical Stores Rather than Online in Italy in 2021." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
Cosmetica Italia & Lattanzio KIBS, Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 Statista, https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/ (last visited January 09, 2025)
Main reasons for women to buy beauty products in physical stores rather than online in Italy in 2021 [Graph], Cosmetica Italia, & Lattanzio KIBS, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1291935/women-s-main-reasons-to-shop-for-cosmetic-products-in-stores-in-italy/
