The Super Bowl halftime show draws a large audience and can enhance artists' popularity. In 2022, the halftime show paid tribute to the rap and R'n'B music scene with artists such as Eminem, Snoop Dogg, Dr. Dre, and Kendrick Lamar performing. After the show, songs such as Lamar's "Alright" were in demand, with his song being streamed 250 percent more on Spotify than before the show. Overall streams of Dr. Dre's music increased by nearly 185 percent.
Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022
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Spotify. (February 14, 2022). Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/
Spotify. "Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022." Chart. February 14, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/
Spotify. (2022). Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/
Spotify. "Increase in Artist's Streams on Spotify after The Super Bowl Halftime Show Worldwide in 2022." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/
Spotify, Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022 Statista, https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/ (last visited December 23, 2024)
Increase in artist's streams on Spotify after the Super Bowl halftime show worldwide in 2022 [Graph], Spotify, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1291860/streaming-increase-super-bowl-halftime-show/
