Retail media share of digital ad spend in the U.S. 2021-2027

Published by Statista Research Department, Nov 22, 2024
In 2022, retail media accounted for 15.4 percent of digital advertising spending in the United States. By 2027, the share is expected to increase to nearly 27 percent. In dollar values, this would signify an increase from 37.7 billion U.S. dollars to 106 billion in the same period.

Share of retail media in digital advertising spending in the United States from 2021 to 2027

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Statistic: Share of retail media in digital advertising spending in the United States from 2021 to 2027

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Release date

September 2023

Region

United States

Survey time period

2021 and 2022

Supplementary notes

* Forecast.

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Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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