Digital retail media ad spend growth in the U.S. 2020-2027

Published by Statista Research Department, Sep 21, 2023
In 2022, digital retail media advertising spending in the United States increased by over 21 percent. The source projected that the growth rate would fall to 19.7 percent in 2023 and then pick up again and continue growing annually until at least 2027.

Change in digital retail media advertising spending in the United States from 2020 to 2027

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Release date

September 2023

Region

United States

Survey time period

2020 to 2022

Supplementary notes

* Forecast.
Figure for 2020 was retrieved from an earlier publication.

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

6

Marketer insights

8

Consumer insights

8

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Topics

Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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