According to a survey carried out in August 2021, 45 percent of respondents in Poland considered sustainability more important than affordability when purchasing food. On the other hand 76 percent of respondents in Sweden considered affordability more important than sustainability when buying food.
Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021
Characteristic
Affordability
Sustainability
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Respondents were either responsible for or influence the choices of their household's grocery purchases
Method of interview
Online survey
Supplementary notes
Original survey question: "In buying food, what is more important to you: affordability or sustainability?"
Number of respondents per country:
Belgium:1,366
France:1,133
Germany:1,253
Italy:1,395
Netherlands:1,066
Poland:1,052
Spain:1,432
Sweden:1,028
Switzerland:1,115
UK:1,022
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Deloitte. (October 14, 2021). Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/
Deloitte. "Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021." Chart. October 14, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/
Deloitte. (2021). Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/
Deloitte. "Prioritization of Affordability versus Sustainability When Purchasing Food in Selected European Countries in 2021." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/
Deloitte, Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021 Statista, https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/ (last visited August 24, 2024)
Prioritization of affordability versus sustainability when purchasing food in selected European countries in 2021 [Graph], Deloitte, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1291719/affordability-vs-sustainability-when-buying-food-europe/
