According to a survey carried out in August 2021, 81 percent of respondents in Spain considered health more important than affordability when purchasing food. On the other hand 58 percent of respondents in Sweden considered affordability more important than health when buying food.
Prioritization of health versus affordability when purchasing food in selected European countries in 2021
Respondents were either responsible for or influence the choices of their household's grocery purchases
Method of interview
Online survey
Supplementary notes
Original survey question: "In buying food, what is more important to you: health or affordability?"
Number of respondents per country:
Belgium:1,366
France:1,133
Germany:1,253
Italy:1,395
Netherlands:1,066
Poland:1,052
Spain:1,432
Sweden:1,028
Switzerland:1,115
UK:1,022
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Deloitte. (October 14, 2021). Prioritization of health versus affordability when purchasing food in selected European countries in 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/
Deloitte. "Prioritization of health versus affordability when purchasing food in selected European countries in 2021." Chart. October 14, 2021. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/
Deloitte. (2021). Prioritization of health versus affordability when purchasing food in selected European countries in 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/
Deloitte. "Prioritization of Health versus Affordability When Purchasing Food in Selected European Countries in 2021." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/
Deloitte, Prioritization of health versus affordability when purchasing food in selected European countries in 2021 Statista, https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/ (last visited November 03, 2024)
Prioritization of health versus affordability when purchasing food in selected European countries in 2021 [Graph], Deloitte, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1291635/health-vs-affordability-when-buying-food-europe/
