According to an October 2021 survey carried out among advertisers in the United States, 58 percent of respondents said they had bought video ads programmatically on social media sites over the 12 months leading up to the survey. This was followed by 56 percent saying they bought video ads programmatically on video sites, and 52 percent saying they did so on over-the-top (OTT) streaming services.
Leading platforms types with programmatically purchased video ads in the United States as of October 2021
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Advertiser Perceptions. (January 19, 2022). Leading platforms types with programmatically purchased video ads in the United States as of October 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/
Advertiser Perceptions. "Leading platforms types with programmatically purchased video ads in the United States as of October 2021." Chart. January 19, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/
Advertiser Perceptions. (2022). Leading platforms types with programmatically purchased video ads in the United States as of October 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/
Advertiser Perceptions. "Leading Platforms Types with Programmatically Purchased Video Ads in The United States as of October 2021." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/
Advertiser Perceptions, Leading platforms types with programmatically purchased video ads in the United States as of October 2021 Statista, https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/ (last visited October 02, 2024)
Leading platforms types with programmatically purchased video ads in the United States as of October 2021 [Graph], Advertiser Perceptions, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1291608/platforms-programmatic-video-ads-usa/