As of July 2024, about a third of customers in the United Kingdom (UK) stated that they prefer receiving excellent service from organizations, even if it means paying more. The share of UK customers who are willing to pay more in order to get excellent service was consistently higher than the share of people preferring the lowest cost and no frills service.
Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024
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Institute of Customer Service. (July 8, 2024). Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. "Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024." Chart. July 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. (2024). Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service. "Share of Customers Willing to Pay More for Receiving Excellent Service in The United Kingdom (Uk) from 2020 to 2024." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
Institute of Customer Service, Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 Statista, https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/ (last visited December 23, 2024)
Share of customers willing to pay more for receiving excellent service in the United Kingdom (UK) from 2020 to 2024 [Graph], Institute of Customer Service, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/1291591/customers-willing-to-pay-for-excellent-service-uk/
