In the pet food and supplies segment, social media had the biggest purchase influence on Generation Z and Millennials. In a survey conducted in October 2021 in the United Kingdom, 26 percent of Millennials reported being influenced by social media when purchasing pet food and supplies. In contrast, that figure stood at only two percent for Baby Boomers.
Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation
The original survey question was the following: "Think about the purchases you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
*Includes silent generation.
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McKinsey & Company. (November 22, 2021). Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. "Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation." Chart. November 22, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. (2021). Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. "Share of Consumers Who Were Influenced by Social Media When Purchasing Pet Food and Supplies in The United Kingdom in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company, Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation Statista, https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/ (last visited December 03, 2024)
Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation [Graph], McKinsey & Company, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
