In the pet food and supplies segment, social media had the biggest purchase influence on Generation Z and Millennials. In a survey conducted in October 2021 in the United Kingdom, 26 percent of Millennials reported being influenced by social media when purchasing pet food and supplies. In contrast, that figure stood at only two percent for Baby Boomers.
Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The original survey question was the following: "Think about the purchases you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
*Includes silent generation.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 22, 2021). Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. "Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation." Chart. November 22, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. (2021). Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company. "Share of Consumers Who Were Influenced by Social Media When Purchasing Pet Food and Supplies in The United Kingdom in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/
McKinsey & Company, Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation Statista, https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/ (last visited September 01, 2024)
Share of consumers who were influenced by social media when purchasing pet food and supplies in the United Kingdom in 2021, by generation [Graph], McKinsey & Company, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1291512/social-media-influence-on-pet-supplies-purchases-by-generation-uk/