According to a survey carried out in August 2021 in Germany, 23 percent of respondents would not be willing to pay any extra for sustainably sourced food. About 14 percent of respondents stated that they would pay more than ten percent extra for such food products.
Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase
Characteristic
Share of respondents
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Deloitte. (October 14, 2021). Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/
Deloitte. "Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase." Chart. October 14, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/
Deloitte. (2021). Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/
Deloitte. "Share of Consumers Willing to Pay More for Sustainably Sourced Food in Germany as of August 2021, by Price Increase." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/
Deloitte, Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase Statista, https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/ (last visited July 23, 2024)
Share of consumers willing to pay more for sustainably sourced food in Germany as of August 2021, by price increase [Graph], Deloitte, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1291502/willingness-to-pay-more-for-sustainable-food-germany/