According to a survey carried out in August 2021 in Italy, 22 percent of respondents would not be willing to pay any extra for sustainably sourced food. Some 14 percent of respondents stated that they would pay more than ten percent extra for such food products.
Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase
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Deloitte. (October 14, 2021). Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/
Deloitte. "Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase." Chart. October 14, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/
Deloitte. (2021). Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/
Deloitte. "Share of Consumers Willing to Pay More for Sustainably Sourced Food in Italy as of August 2021, by Price Increase." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/
Deloitte, Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase Statista, https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/ (last visited January 08, 2025)
Share of consumers willing to pay more for sustainably sourced food in Italy as of August 2021, by price increase [Graph], Deloitte, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1291481/willingness-to-pay-more-for-sustainable-food-italy/
