Penetration rate of music podcasts among internet users in Latin America 2021

Published by
A. Guttmann,
Jan 5, 2023
During a survey conducted in 12 Latin American countries in early 2021, Paraguay was the one where most internet users surveyed said they listened to musical podcasts: 67 percent. Almost two-thirds of respondents in Costa Rica and Ecuador stated the same. In Chile, Bolivia, Peru, Panama, and Brazil, the share stood below 50 percent. Around one-fourth of internet users in Mexico and Brazil listened to podcasts in 2021.

Percentage of podcast consumers who listened to musical podcasts in selected countries in Latin America as of January 2021

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Release date

September 2021

Region

LAC

Survey time period

January 1 to 15, 2021

Number of respondents

12,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Puerto Rico was included despite being an unincorporated territory of the United States.

The study surveyed 1,000 internet users in each country.

Part of the data was retrieved from other releases:
Bolivia, 08:00
Brazil, page 5
Chile, 12:00
Costa Rica, 06:00
Ecuador, 11:00
El Salvador, 09:00
Guatemala, 09:00
Mexico, 07:00
Panama, 07:00
Peru, 11:00
Puerto Rico, 04:00

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Statistics on " Podcast consumption in Latin America "

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Overview

8

Argentina

4

Brazil

8

Chile

8

Colombia

4

Mexico

6

Peru

6

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Topics

Podcast consumption in Latin AmericaOnline radioMedia in BrazilPodcasting worldwidePodcast advertising in the U.S.
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