In 2021, the gross spend of BookBeat on TV advertising amounted to over 4.7 million euros. BookBeat is a digital audiobook streaming service from Sweden.
Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021
(in 1,000 euros)
¹ The categories OOH/Cinema were only combined in 2019.
² Figures for ad spend on commercials have only been reported since 2020 and should not be compared to previous years.
AB is the abbreviation for Aktiebolag in Swedish, meaning corporation.
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Nielsen. (February 21, 2022). Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021 (in 1,000 euros) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/
Nielsen. "Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021 (in 1,000 euros)." Chart. February 21, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/
Nielsen. (2022). Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021 (in 1,000 euros). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/
Nielsen. "Gross Advertising Expenditure of Bookbeat Ab in Germany from 2020 to 2021 (in 1,000 Euros)." Statista, Statista Inc., 21 Feb 2022, https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/
Nielsen, Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021 (in 1,000 euros) Statista, https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/ (last visited January 04, 2025)
Gross advertising expenditure of BookBeat AB in Germany from 2020 to 2021 (in 1,000 euros) [Graph], Nielsen, February 21, 2022. [Online]. Available: https://www.statista.com/statistics/1291365/bookbeat-gross-advertising-spending-germany/