Klarna's purchasing index on online shopping in Finland 2021, by region

Published by J. Clausnitzer, Feb 21, 2022
Most online shopping in Finland in 2021 was done in Lapland. Laplanders made 20 percent more online purchases per consumer than the average consumer in Finland, and bought mostly leisure and sports products, as well as hobby equipment. The second highest number of online purchases was in Ostrobothnia (12 percent) and Uusimaa (nine percent above the national average), where mostly entertainment products were purchased.

Klarna's purchasing index* on online shopping in Finland in 2021, by region

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Release date

February 2022

Region

Finland

Survey time period

October to December 2021

Number of respondents

1,668 respondents

Age group

18 to 66 years

Supplementary notes

*The index (100) represents the national average of Finnish online purchases. A higher or lower value indicates whether consumers have made more or less purchases per person compared to the national average. The index is adjusted according to the size of the population.

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