During a survey carried out in France in early 2021, 54 percent of responding online shoppers said social media ads influenced their online purchases; the share amounted to 74 percent for online buyers who made purchases online regularly.
Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency
* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users." Figure for "were influenced" for "regular online buyers" was calculated by Statista based on data provided by the source.
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Statista. (May 21, 2021). Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/
Statista. "Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency." Chart. May 21, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/
Statista. (2021). Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/
Statista. "Share of Online Shoppers Whose Purchases Were Influenced by Social Media in France as of March 2021, by Purchasing Frequency." Statista, Statista Inc., 21 May 2021, https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/
Statista, Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency Statista, https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/ (last visited December 22, 2024)
Share of online shoppers whose purchases were influenced by social media in France as of March 2021, by purchasing frequency [Graph], Statista, May 21, 2021. [Online]. Available: https://www.statista.com/statistics/1291224/social-media-advertising-effectiveness-france/
