In 2022, nearly half of the world's consumers, who said they were unlikely to celebrate Valentine's Day, indicated that it came across as a commercial and/or marketing event, making it the leading reason why people do not commemorate the occasion. Ranking as the second-most common reason not to celebrate Saint Valentine's, over a third of survey respondents from across the globe said it simply was not part of their culture.
Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022
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Ipsos. (February 9, 2022). Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/
Ipsos. "Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022." Chart. February 9, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/
Ipsos. (2022). Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/
Ipsos. "Leading Reasons Why Consumers Are Not Likely to Celebrate Valentine's Day Worldwide in 2022." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/
Ipsos, Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022 Statista, https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/ (last visited December 04, 2024)
Leading reasons why consumers are not likely to celebrate Valentine's Day worldwide in 2022 [Graph], Ipsos, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1291137/reasons-against-valentines-day-world/
