When asked why they were not likely to celebrate Valentine's Day in 2022, three-quarters of surveyed adults in Belgium said that it felt too much like a commercial/marketing event. Moreover, about 15 percent of Belgians said that it was just not part of their culture or something that they traditionally did. That being said, not a single respondent was unfamiliar with Valentine's Day.
Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022
Characteristic
Share of respondents
It's too much of a commercial/marketing event
75%
It is not part of my culture or traditions
14%
It's too expensive/I can't afford to
9%
It's too old-fashioned
7%
I do not have the time/I am too busy with other things
6%
I do not have a partner I can or want to celebrate with
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Ipsos. (February 9, 2022). Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/
Ipsos. "Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022." Chart. February 9, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/
Ipsos. (2022). Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/
Ipsos. "Leading Reasons Why Consumers Are Not Likely to Celebrate Valentine's Day in Belgium in 2022." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/
Ipsos, Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022 Statista, https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/ (last visited January 08, 2025)
Leading reasons why consumers are not likely to celebrate Valentine's Day in Belgium in 2022 [Graph], Ipsos, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1291130/reasons-against-valentines-day-belgium/
