Just under half of consumers in the U.S. in 2021 believed that companies should support black-owned brands. Generation Z believed the most strongly in this statement, with 56 percent agreeing. Gen X offered the least support, at only 39 percent.
Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation
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Share of consumers
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McKinsey & Company. (November 17, 2021). Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/
McKinsey & Company. "Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation." Chart. November 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/
McKinsey & Company. (2021). Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/
McKinsey & Company. "Share of Consumers Who Believe Companies Should Support Black-owned Brands in The United States 2021, by Generation." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/
McKinsey & Company, Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation Statista, https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/ (last visited August 25, 2024)
Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation [Graph], McKinsey & Company, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1291089/consumer-belief-in-black-owned-brand-support/