People with a high income in the United Kingdom accounted for 41.3 percent of the sports & outdoor e-commerce market in 2021. People with a low income made up the smallest share.
Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income
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Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income
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Data provided by Statista Market Outlooks are estimates
The eCommerce market sub-segment Sports & Outdoor comprises leisure products linked to sports and outdoor activities. Sports and outdoor items also include clothing, shoes, as well as sports and outdoor equipment, e.g., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (February 15, 2022). Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income
Statista. "Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income." Chart. February 15, 2022. Statista. Accessed February 22, 2025. https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income
Statista. (2022). Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income. Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income
Statista. "Distribution of Users in The Sports and Outdoor Segment in The United Kingdom (Uk) in 2021, by Income." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income
Statista, Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income Statista, https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income (last visited February 22, 2025)
Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income [Graph], Statista, February 15, 2022. [Online]. Available: https://www.statista.com/forecasts/1291007/sports-and-outdoor-e-commerce-market-users-in-the-united-kingdom-by-income
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