Distribution of online grocery retail sales in Italy 2024, by category

Published by Daniela Coppola, Nov 13, 2024

The online consumer goods' market sees mainly two types of retailers competing in Italy: brick-and-mortar generalists and pure players such as Amazon or Cortilia. In the 12 months ending September 22, 2024, grocery retailers accounted for 35 percent of the value of online food and grocery sales Meanwhile, pure players recorded a market share of 52 percent.

Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer

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Release date

October 2024

Region

Italy

Survey time period

Moving annual total (MAT) as of September 22, 2024

Special properties

statistical data based on Nielsen IQ consumer panel

Supplementary notes



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Overview

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