The online consumer goods' market sees mainly two types of retailers competing in Italy: brick-and-mortar generalists and pure players such as Amazon or Cortilia. In the 12 months ending September 22, 2024, grocery retailers accounted for 35 percent of the value of online food and grocery sales Meanwhile, pure players recorded a market share of 52 percent.
Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer
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Consorzio Netcomm. (October 7, 2024). Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer." Chart. October 7, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. (2024). Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of Online Retail Sales of Food, Beverage, and Household Products in Italy in 2024, by Type of Retailer." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm, Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer Statista, https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/ (last visited December 30, 2024)
Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer [Graph], Consorzio Netcomm, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/