The online consumer goods' market sees mainly two types of retailers competing in Italy: brick-and-mortar retailers and pure players such as Amazon or Cortilia. In the 12 months ending the second quarter of 2021, grocery retailers accounted for over 90 percent of the value of online food sales and 70 percent of home care products. Meanwhile, pure players recorded the best results in the personal care and baby care segments, with 87 percent and 65 percent of the market share, respectively.
Distribution of online retail sales value in Italy in 2021, by retailer and product category
Characteristic
Brick-and-mortar retailer
Pure player (Amazon + online specialists*)
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Consorzio Netcomm. (July 19, 2021). Distribution of online retail sales value in Italy in 2021, by retailer and product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of online retail sales value in Italy in 2021, by retailer and product category." Chart. July 19, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. (2021). Distribution of online retail sales value in Italy in 2021, by retailer and product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of Online Retail Sales Value in Italy in 2021, by Retailer and Product Category." Statista, Statista Inc., 19 Jul 2021, https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm, Distribution of online retail sales value in Italy in 2021, by retailer and product category Statista, https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/ (last visited July 22, 2024)
Distribution of online retail sales value in Italy in 2021, by retailer and product category [Graph], Consorzio Netcomm, July 19, 2021. [Online]. Available: https://www.statista.com/statistics/1290943/online-grocery-market-breakdown-by-category-italy/