According to the results of a survey conducted in the first quarter of 2024, about one quarter of luxury shoppers in the United States thought the adoption of sustainable luxury policies (such as environmental protection, social responsibility and ethical behavior) by luxury brands was very important to them. This issue played a more important role in European luxury consumers' view.
Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024
Characteristic
Very important
Somewhat important
Neutral
Somewhat unimportant or not at all important
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The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"
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Altiant. (April 1, 2024). Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. "Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. (2024). Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. "Consumer Opinions on Luxury Brands' Adoption of Sustainable Luxury Policies in The United States from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant, Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/ (last visited July 22, 2024)
Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1290914/consumers-view-on-sustainable-luxury-us/