Perceived main advantages of online shopping in Germany 2021

Published by
Kasia Davies,
Jan 19, 2023
In 2021, 71 percent of German respondents to a survey considered not being dependent on opening hours the main advantage of shopping online; 70 percent appreciated having purchases delivered to their homes and 64 percent perceived the selection of goods to be wider on the internet. The figures are based on a survey conducted in Germany among respondents aged 16 and older.

What are the most important advantages when shopping online?

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Release date

November 2021

Region

Germany

Survey time period

Mid to end of October 2021

Number of respondents

1,048 online shoppers

Age group

16 years and older

Method of interview

Online survey

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Statistics on " E-commerce in Germany "

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Overview

7

Leading online retailers

7

Revenues by product category

8

Online customers and payment methods

8

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Topics

Online grocery shopping in GermanyGenerational grocery shopping behavior in the UKOnline grocery shopping in the NetherlandsOnline grocery market in ItalyOnline grocery market in Canada
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