As of June 2022, around two-thirds (66 percent) of people surveyed in Brazil said they listened to podcasts for informational purposes. Almost half (49 percent) of respondents cited entertainment as a reason for listening to that type of audio file, while little less than one-third (32 percent) mentioned education. Podcast's penetration rate among Brazilian internet users more than doubled between 2020 and 2022.
Leading reasons for listening to podcasts in Brazil as of June 2022
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Folha. (September 17, 2022). Leading reasons for listening to podcasts in Brazil as of June 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/
Folha. "Leading reasons for listening to podcasts in Brazil as of June 2022." Chart. September 17, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/
Folha. (2022). Leading reasons for listening to podcasts in Brazil as of June 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/
Folha. "Leading Reasons for Listening to Podcasts in Brazil as of June 2022." Statista, Statista Inc., 17 Sep 2022, https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/
Folha, Leading reasons for listening to podcasts in Brazil as of June 2022 Statista, https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/ (last visited November 21, 2024)
Leading reasons for listening to podcasts in Brazil as of June 2022 [Graph], Folha, September 17, 2022. [Online]. Available: https://www.statista.com/statistics/1290892/reasons-listen-podcast-brazil/
