Type of video content watched online each week internet users Philippines Q3 2023

According to a survey in the third quarter of 2023, most Filipino internet users consumed any kind of video each week. In addition, music videos and comedy or viral videos were among the most popular types of video content consumed by Filipinos on a weekly basis. 

Netflix’s dominance in the Philippines 

The dominance of the global streaming platform, Netflix, was significantly felt among the Filipino audience. Aside from having the largest Netflix library size in the Asia-Pacific region, the Philippines has one of the lowest monthly basic plans in the region. Aside from showing its original content, Netflix started streaming Filipino-language films and shows to cater to its Filipino audience. However, it was clear how much Korean-language content was dominant in the country, as reflected in the ranking of the most-viewed TV shows on Netflix in the Philippines. 

Consumption of vlogs 

Aside from movies and TV shows, vlogs are among the most consumed video content in the Philippines. In fact, according to a global survey for the first quarter of 2024, the Philippines had the highest share of internet users watching vlogs in the past week. As of September 2024, three of the most subscribed YouTube channels in the Philippines were vloggers or video bloggers, and the list may continue to expand as content creation has proven to be a very lucrative career.