In January 2022, adults in great Britain were asked if they were likely to pay attention to advertising in social media. According to 14 percent of survey participants, they were fairly likely to pay attention to social media ads, while the opposite was true for 31 percent of respondents.
Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022
Characteristic
Share of respondents
Very likely
1%
Fairly likely
14%
Not very likely
31%
Not likely at all
36%
Not applicable - I don't consume this form of media
*The source gives the sample number between 1,890 and 2,020. Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On social media (e.g. a sponsored post)" The source did not provide the date of publication, the date used is the date when data was accessed.
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YouGov. (February 15, 2022). Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. "Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022." Chart. February 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. (2022). Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/
YouGov. "Share of Adults Likely to Pay Attention to Social Media Advertising in Great Britain as of January 2022." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/
YouGov, Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 Statista, https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/ (last visited December 21, 2024)
Share of adults likely to pay attention to social media advertising in Great Britain as of January 2022 [Graph], YouGov, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1290871/pay-attention-social-media-ads-gb/
