Likeliness of paying attention to streaming services ads in Great Britain 2022

Share of adults likely to pay attention to streaming service advertising in Great Britain as of January 2022

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Source

Use Ask Statista Research Service

Release date

February 2022

Region

United Kingdom (Great Britain)

Survey time period

January 13, 2022

Number of respondents

2,020*

Age group

18 years and older

Supplementary notes

*The source gives the sample number between 1,890 and 2,020.
Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) On a streaming service (e.g. ads between songs on Spotify, or before videos on YouTube)"
The source did not provide the date of publication, the date used is the date when data was accessed.

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Statistics on " Digital advertising formats in the United Kingdom (UK) "

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Overview

8

Audio

7

Banner

6

Classifieds

5

Search

7

Social

7

Video

8
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