According to the results of a survey conducted in the first quarter of 2024, seven in ten luxury shoppers in Europe found the adoption of sustainable luxury policies by luxury brands very or somewhat important. This includes environmental protection, social responsibility and ethical behavior. On the other hand, about 30 percent of consumers are neutral or do not find sustainability important.
Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024
The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. "Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. (2024). Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant. "Consumer Opinions on The Luxury Brands' Adoption of Sustainable Luxury Policies in Europe from 4th Quarter 2021 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/
Altiant, Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/ (last visited December 22, 2024)
Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1290833/consumers-view-on-sustainable-luxury-europe/
