According to the results of a survey conducted in the first quarter of 2024, seven in ten luxury shoppers in Europe found the adoption of sustainable luxury policies by luxury brands very or somewhat important. This includes environmental protection, social responsibility and ethical behavior. On the other hand, about 30 percent of consumers are neutral or do not find sustainability important.
April 2024
Europe
Q1 2021 - Q1 2024
184*
18 years and older
Affluent and High Net Worth Individuals (HNWIs)
The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
* For commercial use only
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Market overview
Luxury segments
Leading European luxury brands
Consumer behavior
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
