Entertainment brands with highest awareness among girls aged 3-6 in Brazil 2023

Published by
J. G. Navarro,
Aug 30, 2024

Through an online October 2023 survey among parents of girls aged three to six in Brazil, it was discovered that Mickey Mouse and Minnie Mouse were the entertainment brands with the highest awareness level among girls in that age group, each named by 96 percent of respondents.

Entertainment brands with highest awareness level among girls aged 3 to 6 in Brazil as of October 2023

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Release date

April 2024

Region

Brazil

Survey time period

October 2023

Number of respondents

2,900*

Age group

3-6 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 2,900 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 1620 interviewees in the first sample and 1280 in the second. A separate number for each age group was not provided.

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Overview

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Advertising consumption and perception

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Impact on households' consumption

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Most well-known entertainment brands

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Favorite brands

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Spotlight: parental advisory

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Advertising to children in Brazil
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