Entertainment brands with highest awareness among boys aged 3-6 in Brazil 2023

Published by
J. G. Navarro,
Sep 4, 2024

During an October 2023 survey among boys aged three to six in Brazil, 96 percent of the respondents knew of Paw Patrol making that the entertainment brand with the highest awareness level among boys of that age group. Galinha Pintadinha, Mickey Mouse, and Spider-Man followed with 91 percent. 

Entertainment brands with highest awareness level among boys aged 3 to 6 in Brazil as of October 2023

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Release date

April 2024

Region

Brazil

Survey time period

October 2023

Number of respondents

2,900*

Age group

3-6 years

Method of interview

Online survey

Supplementary notes

*The source surveyed 2,900 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 1620 interviewees in the first sample and 1280 in the second. A separate number for each age group was not provided.

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Overview

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Advertising consumption and perception

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Impact on households' consumption

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Most well-known entertainment brands

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Favorite brands

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Spotlight: parental advisory

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Advertising to children in Brazil
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