Share of online grocery purchase in India 2021, by category and household type

Published by A. Minhas, Jul 24, 2023
In 2021, fresh food purchases accounted for 52 percent of online grocery purchases for value-first households. In contrast, 47 percent of online grocery purchases of convenience-first households were for fresh food.

Breakdown of online grocery purchase in India in 2021, by category and household type

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2021

Region

India

Survey time period

2021

Supplementary notes

The 'value first' households are interested in the affordability of products and prefer buying inexpensive products in India.

The 'convenience first' households are interested in availability of products, waiting-time, and quality of products.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online grocery market in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online grocery market in Italy

Overview

5

Market trends

4

Players

8

Consumption

7

Further Content: You might find this interesting as well

Topics

Online grocery market in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in ItalyOnline shopping in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.